NEW MEDIA-BUYING MODEL, ENVERSA TRANSFORMS THE WAY AGENCIES NEGOTIATE Media Marketplace Creates Real-Time Competition for Advertisers` Media Dollars
Released on = June 1, 2006, 9:39 am
Press Release Author = IMC2 / Enversa.com
Industry = Internet & Online
Press Release Summary = NEW YORK, May 31, 2006 - With the recent news that major advertisers are planning to create a stock exchange-style media market, EnversaSM, a Web-based media negotiation tool, is ahead of the curve. A powerful media-buying model, Enversa enhances the return on investment when negotiating any media by providing a custom designed marketplace where sellers compete in real time for a client's marketing dollars.
Press Release Body = NEW YORK, May 31, 2006 - With the recent news that major advertisers are planning to create a stock exchange-style media market, EnversaSM, a Web-based media negotiation tool, is ahead of the curve. A powerful media-buying model, Enversa enhances the return on investment when negotiating any media by providing a custom designed marketplace where sellers compete in real time for a client's marketing dollars.
Different from the traditional method of media buying, Enversa shortens the negotiation process from weeks to minutes. With two patents and 163 patent claims pending, the Enversa application demonstrates a unique agency model that provides benefits for all participants.
Enversa works with agencies and advertisers to optimize their media buys and contribute incremental value to their brands by exceeding expected media inventory goals. Enversa\'s unique methodology leverages a fixed budget and provides similar benefits and results for all forms of media, including online, print, national and local television and radio.
Enversa delivers significant value to all participants in the media-buying process, whether agency, advertiser, or media company. Agencies that incorporate this tool into their media-buying process gain new revenue opportunities, increase buying power and media ROI, and strengthen relationships with their existing clients. Enversa offers advertisers increased buying power - helping stretch media budgets further - and provides faster speed to market for their marketing campaigns. And, media companies benefit from guaranteed budgets, a shorter sales cycle, and additional sales opportunities.
"Enversa has exceeded clients' expectations. This revolutionary tool has truly changed the way our clients buy media, and will no doubt change the industry's media-buying process," said Marie Santiago, head of sales for Enversa.
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New Media-Buying Model Page 2
For more information or to view a demonstration of Enversa's media-buying process, visit www.Enversa.com.
About Enversa Enversa, a Web-based media negotiation tool, is changing the way agencies and advertisers buy and sell media. Enversa is an effective media-buying tool for many mediums, including print, online, national and local television and radio. Located in New York City, Enversa serves a leading global client base, including many of the nation's top agencies, FORTUNE 500 advertisers in a variety of industries, and many of the most reputable media companies.
Contact: Enversa Sarah Krnavek sarah.krnavek@enversa.com 214.224.1027
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