Released on = June 1, 2006, 9:39 am

Press Release Author = IMC2 / Enversa.com

Industry = Internet & Online

Press Release Summary = NEW YORK, May 31, 2006 - With the recent news that major
advertisers are planning to create a stock exchange-style media market, EnversaSM, a
Web-based media negotiation tool, is ahead of the curve. A powerful media-buying
model, Enversa enhances the return on investment when negotiating any media by
providing a custom designed marketplace where sellers compete in real time for a
client's marketing dollars.

Press Release Body = NEW YORK, May 31, 2006 - With the recent news that major
advertisers are planning to create a stock exchange-style media market, EnversaSM, a
Web-based media negotiation tool, is ahead of the curve. A powerful media-buying
model, Enversa enhances the return on investment when negotiating any media by
providing a custom designed marketplace where sellers compete in real time for a
client's marketing dollars.

Different from the traditional method of media buying, Enversa shortens the
negotiation process from weeks to minutes. With two patents and 163 patent claims
pending, the Enversa application demonstrates a unique agency model that provides
benefits for all participants.

Enversa works with agencies and advertisers to optimize their media buys and
contribute incremental value to their brands by exceeding expected media inventory
goals. Enversa\'s unique methodology leverages a fixed budget and provides similar
benefits and results for all forms of media, including online, print, national and
local television and radio.

Enversa delivers significant value to all participants in the media-buying process,
whether agency, advertiser, or media company. Agencies that incorporate this tool
into their media-buying process gain new revenue opportunities, increase buying
power and media ROI, and strengthen relationships with their existing clients.
Enversa offers advertisers increased buying power - helping stretch media budgets
further - and provides faster speed to market for their marketing campaigns. And,
media companies benefit from guaranteed budgets, a shorter sales cycle, and
additional sales opportunities.

"Enversa has exceeded clients' expectations. This revolutionary tool has truly
changed the way our clients buy media, and will no doubt change the industry's
media-buying process," said Marie Santiago, head of sales for Enversa.

(MORE)

New Media-Buying Model
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For more information or to view a demonstration of Enversa's media-buying process,
visit www.Enversa.com.

About Enversa
Enversa, a Web-based media negotiation tool, is changing the way agencies and
advertisers buy and sell media. Enversa is an effective media-buying tool for many
mediums, including print, online, national and local television and radio. Located
in New York City, Enversa serves a leading global client base, including many of the
nation's top agencies, FORTUNE 500 advertisers in a variety of industries, and many
of the most reputable media companies.

Contact:
Enversa
Sarah Krnavek
sarah.krnavek@enversa.com
214.224.1027

Web Site = http://www.enversa.com

Contact Details = Contact:
Enversa / Enversa.com
Sarah Krnavek
sarah.krnavek@enversa.com
214.224.1027